A message from Lois, our founder:
I realized a few years ago that while I had a knack for accumulating dress-to-impress “outside” clothes, I thought very little about homewear and what felt truly comfortable. That, for me, is the clothes I get into when I switch off from the day and put my mind to rest and rejuvenate. We spend a third of our lives sleeping so it only makes sense that we should prioritize personal comfort and quality in the bedroom. One quick look at my homewear drawer and that’s when I knew I needed a change.
This led to my pursuit in finding a homewear set that offered both self-comfort and style – a futile quest that eventually led me to launching my own homewear brand in a mission to create equally beautiful “inside” clothes.
At the same time, people around the world are discovering and appreciating the critical role that sleep, rest and recovery play in both mental and physical wellness. We are a homewear brand for women that encourages them to voice out their needs and desires and to put themselves first, because self-love is not selfish – it is actually the greatest act of love for others.
SoL was launched in Hong Kong in 2020 during a time when home wear became more meaningful and prevalent than ever. We invite you to take a step back, unwind and experience the comfort of SoL.
"Be more conscious about the ritual of sleep - it is ultimately what sustains us, much like breathing."
SelfWear Founder, Homebody | Leisurer | Traveler