Designed by women for women, SelfWear™ is thoughtfully created for functionality, health, mindfulness, wellbeing and self-sustainability. It prioritizes good rest and great sleep as fundamental needs, encouraging downtime because that is the best form of self-care. 

SelfWear embraces the slow fashion movement of achieving consumption equilibrium and de-emphasizes short-lived distractions with a timeless elegance that transcends trends. 

Sleep Well – through thoughtful and minimal design

Be Well – through creating responsibly and consuming sustainably

Live Well – through bringing awareness back to self-care

We spend more than a third of our lives sleeping (or we should anyways!) – so why wouldn’t we invest in something better?

the sol woman

The SoL woman is many things. She is a modern renaissance woman – a digital nomad, a homebody, a conscious consumer, a sleep enthusiast, an adventurer, a mom, a traveler, a leisurer – a SelfWearer.

She appreciates and indulges in self-care because she knows that to be good to others, she must be good to herself. She values brand transparency, believes in ethical consumption and expects a commitment to sustainability from her brands because they are a reflection of herself. 

In response to the consumerist society we live in today, she votes for minimalism and versatility in understated luxury. 

"The act of buying something just for your own enjoyment, even if it is "just" a pair of pajamas, is a strong statement that your own wants and needs are important, and that you will carve out the time to look after them."

South China Morning Post

Our brand pillars


Our designs are sleepwear sanctuaries created with liveability in mind. We want you to feel cocooned in second-skin comfort while you focus on you – nothing should get in the way of your self-care routine. This is why we carefully consider every detail, fit, label and trim that goes on our SelfWear in order to make sure our clothes move with you and not the other way around.


SelfWear by SoL is a subtle call to consciousness in everything that we do, big and small. Each element in our garments is deliberately designed and purposefully produced, which reflects a level of thoughtfulness that we hope carries over to your actions when you choose SoL. SoL is for conscious consumerism, responsible retail, and accountable stewardship of our possessions, our lives, and our planet.


Awaken your self-care journey starting with the rituals of sleep. Our SelfWear for women is optimized to maximize your positive energy and caters to your self-care indulgence, anytime and anywhere. We practice loving ourselves through abundant rejuvenation and believe that a well-rested you results in the best you. 

our sustainability

We are all a part of this earth which naturally creates synergies between our own self-care and planet-care. For SoL SelfWear, we opt to meaningfully minimize the use of excess or decorative trims that might have otherwise headed straight for the bin upon your first wear. Relevant information such as size, composition and care will be placed on a garment label but you won't find extra hangtags or retail stickers with your garments. Each element of our SelfWear is maximized, as should you while indulging in self-care.

SoL, the first SelfWear brand in Hong Kong, is on a mission to spread awareness about planet sustainability but also about self-sustainability. You are a part of this circle and circularity plays a big part in this cycle.

our circularity

For every piece of SoL SelfWear you purchase from us, we ask that you pledge to wear it at least 100 times before letting it go. Drop us an email to let us know you’re ready to move on from your item. We will send you a free return shipping label and credit voucher to use towards your next purchase. After receiving your well-worn item, we send it to a designated recycling center where those garments will be given second life in seasons to come.