"The act of buying something just for your own enjoyment, even if it is "just" a pair of pajamas, is a strong statement that your own wants and needs are important, and that you will carve out the time to look after them."
South China Morning Post
Our brand pillars
Our designs are sleepwear sanctuaries created with liveability in mind. We want you to feel cocooned in second-skin comfort while you focus on you – nothing should get in the way of your self-care routine. This is why we carefully consider every detail, fit, label and trim that goes on our SelfWear in order to make sure our clothes move with you and not the other way around.
SelfWear by SoL is a subtle call to consciousness in everything that we do, big and small. Each element in our garments is deliberately designed and purposefully produced, which reflects a level of thoughtfulness that we hope carries over to your actions when you choose SoL. SoL is for conscious consumerism, responsible retail, and accountable stewardship of our possessions, our lives, and our planet.
Awaken your self-care journey starting with the rituals of sleep. Our SelfWear for women is optimized to maximize your positive energy and caters to your self-care indulgence, anytime and anywhere. We practice loving ourselves through abundant rejuvenation and believe that a well-rested you results in the best you.
We are all a part of this earth which naturally creates synergies between our own self-care and planet-care. For SoL SelfWear, we opt to meaningfully minimize the use of excess or decorative trims that might have otherwise headed straight for the bin upon your first wear. Relevant information such as size, composition and care will be placed on a garment label but you won't find extra hangtags or retail stickers with your garments. Each element of our SelfWear is maximized, as should you while indulging in self-care.
SoL, the first SelfWear brand in Hong Kong, is on a mission to spread awareness about planet sustainability but also about self-sustainability. You are a part of this circle and circularity plays a big part in this cycle.