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The Mission
SOL – pronounced ‘soul’ – champions elevated comfort, better rest and conscious living. The brand designs beautiful sets and separates for home and beyond that are modern and versatile, while feeling like second skin. Comfortable, light-as-air pieces remind women to take a break from the fast pace of today's world, enjoy a moment of peaceful bliss and prioritise their wellbeing.
We invite you to take a step back, unwind and experience the comfort of SOL.

We believe that...
Downtime is underrated and leisurewear undervalued.
What you put closest to your skin should feel like a second skin.
Dressing comfortably for yourself is as important as dressing for others.Creation is critical but we will do it responsibly.
Good rest is not a luxury – it is essential.
A well-rested you is the best you.

“We create beautiful, evergreen sets and separates that you’ll reach for daily - for comfort, for ease, for convenience. They’re the new wardrobe essentials you’ll wear on rotation.”
Meet Lois, the Founder
Lois has lived and breathed apparel retail her whole life. Having cut her teeth building her resume with both high street and luxury brands across Asia and the US, she never felt at ease witnessing the excess supply of trend-based fashion items generated by the fashion industry. Each year, tonnes of unworn clothing from retail stores and outlets go straight into landfill – and much of this includes synthetics such as polyester that aren’t biodegradable and even become marine pollutants, releasing microplastics into the environment that threaten the wellbeing of ecosystems.
This pain point sparked the idea for SOL: leisurewear (a category that gets one of the highest wears because of its versatility and comfort level) that redefines what sustainable clothing means.
It was also an opportunity for Lois to infuse her work and personal life with evolving changes and needs; for her, motherhood, where the need for a wardrobe that transitions seamlessly for different stages of lives had become more important than ever.

Sourcing and Production
Our responsibility and commitment.

Sojourn
A blog on conscious living and the people who inspire us.

Hong Kong Showroom
Visit us at our showroom to see our collections IRL.