We are a direct-to-consumer SelfWear™ brand that addresses the universal need for self-care through loungewear and sleepwear.
SoL, or Sustainable Circular Loungewear, is the SelfWear embodiment of conscious living that we define by three pillars:
SLEEP WELL --- through thoughtful and minimal design
BE WELL --- through creating responsibly and consuming sustainably
LIVE WELL --- through bringing awareness back to self-care
SoL is an advocate of sleep and self-care, focusing on creating pieces that are not only modern and versatile but feel like second skin - reminding women to take a break from the fast pace of the rat race and to prioritise their health and wellbeing.