The Vision

SOL the label was founded in 2020 by Lois Tien, with a mission to create high-quality, ultra-comfortable leisurewear while minimising the toll on the planet's resources. The vision? To help satisfy the universal need for self-care through the concept of SelfWear™: easy and effortless loungewear that help us live our best days in comfort and with confidence.

We believe that...

Downtime is underrated and leisurewear undervalued.

What you put closest to your skin should feel like a second skin.

Dressing comfortably for yourself is as important as dressing for others.Creation is critical but we will do it responsibly.

Good rest is not a luxury – it is essential.

A well-rested you is the best you.

SoL loungewear founder Lois Tien lying in the grass smiling in the sunshine

“We create beautiful, evergreen sets and separates that you’ll reach for daily - for comfort, for ease, for convenience. They’re the new wardrobe essentials you’ll wear on rotation.”

Meet Lois, the Founder

Lois has lived and breathed apparel retail her whole life. Having cut her teeth building her resume with both high street and luxury brands across Asia and the US, she never felt at ease witnessing the excess supply of trend-based fashion items generated by the fashion industry. Each year, tonnes of unworn clothing from retail stores and outlets go straight into landfill – and much of this includes synthetics such as polyester that aren’t biodegradable and even become marine pollutants, releasing microplastics into the environment that threaten the wellbeing of ecosystems.

This pain point sparked the idea for SOL: leisurewear (a category that gets one of the highest wears because of its versatility and comfort level) that redefines what sustainable clothing means.

It was also an opportunity for Lois to infuse her work and personal life with evolving changes and needs; for her, motherhood, where the need for a wardrobe that transitions seamlessly for different stages of lives had become more important than ever.

A little more about SOL