sleepwear for homebodies.
loungewear for leisurers.
homewear for travelers.
SLEEP WELL
BE WELL
LIVE WELL
welcome to SoL
SoL is a new brand of sustainable sleepwear that inspires you to discover the best version of yourself in body, mind and soul through what we call SelfWear™ – a new category of apparel that puts you first. It is the embodiment of conscious living that is defined by three pillars: sleep well, be well, live well.
Born in Hong Kong but created for women worldwide, SoL is a call to action to reprioritize wellness and our personal self-sustainability – starting with good rest and great sleep. In a culture that increasingly emphasizes health and self-optimization, there is no better time than now to embrace a truly modern sleepwear brand.
SoL offers elevated sleepwear sets that fill the void between lingerie-inspired sleepwear, casual terry pajama sets and traditional pajama brands. Our sleepwear brand encourages you to embrace self-care with second-skin garments of the highest-quality natural fibers. Our contemporary pajamas sets are tailored essentials that draw you into your most comfortable oasis and soothe you to revival.
SoL is not simply an indulgence in pajamas and sleepwear, it is an investment by women for women.
It is an investment in yourself.
we are SelfWear
As a womens' sleepwear brand that prioritizes wellness and strength through rest and rejuvenation, SoL pledges to offer your body a sleepwear sanctuary that enables your best snooze so you can wake up every morning well-rested and empowered.
In an ideal world, we would all be getting sufficient rest, sleep and peace of mind every night. The reality is that our lives are more complex than ever and we are getting less essential rejuvenation through rest, sleep, and clam. Instead, we are often pressured to do more but left feeling as though we accomplished less, all while sacrificing our wellbeing in the process.
Through our curated collection of sustainable sleepwear and apparel, SoL aims to spark your self-care consciousness starting with the rituals of sleep.
AS FEATURED IN
our mission
To improve quality of life via quality of sleep.
INNOVATION – Sometimes innovation is not about creating the new but rediscovering new applications for the old. We focus on 100% natural, breathable and lightweight fibers featuring enhanced benefits, such as thermoregulating and sweat-wicking properties, which mean our pajamas sets are great for enduring wear – whether you’re a homebody, a leisurer or a traveler.
QUALITY - We strive to improve your quality of life through elevating your everyday moments and winddown routines in our pajamas. We make versatile sleepwear for modern women – the kind that caters to good moods and positive energy – anytime and anywhere.
SUSTAINABILITY - We keep our designs clean and timeless so you never feel out-of-date – that is the true measure of a sustainable sleepwear brand. Our products are purpose-built for long consumption and slow fashion and every part of our development process has been carefully considered to minimize its carbon footprint so you can rest your head easy about that!
a greener website
Just because we are a direct-to-consumer brand without a physical storefront does not mean we don't have a responsibility to reduce our "storefront carbon footprint". This website is our sleepwear haven and we endeavor to keep it green and clean.
We aim to offset the energy consumed by our sales chain with small-but-meaningful steps to ensure that our website is as low-impact and eco-conscious as possible.
Our website:
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does not load video before they are actively requested by you
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high but not the highest resolution images
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stores data locally on your device to minimize data transfer
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compresses all data as much as possible with no visible loss of quality ·
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loads only the most critical programming scripts, frameworks and cookies
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limits the amount of light emitted by your screen
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optimizes fonts and minimizes font variations (we only use one font for our whole website!)
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minimizes power consumption on your device
a greener planet
Today’s clothing and apparel sector does not prioritize the environment we all share. Collectively, our industry can do better without compromise. By working exclusively with only natural or virgin material, employing green development practices, and applying calculated use of trims and packaging, SoL made environmental sustainability a core brand proposition from day one. We have stubbornly adopted this principle without sacrificing the aesthetic or feel of our products.
SoL is deeply committed to sourcing environmentally conscious materials and engaging suppliers to trace all levels of the supply chain so we can confidently stand behind our brand and our collection. SoL is a proud member of the CanopyStyleinitiative to help drive positive change for our forest-based products and ensure they come from sustainably managed forests. This includes the procurement of fabrics, pulp, paper and packaging.
This green effort is meant to minimize what SoL takes and maximize what SoL gives back - even in the smallest ways possible. We have expanded our scope as an environmental steward and are committing to directly contribute 5% of the proceeds from this website to Canopy - a non-profit environmental organization dedicated to preserving ancient and endangered forests and ecosystems and protecting the habitat of endangered species.
behind the brand
Frustrated by the limitation of choice in affordable, natural and beautiful sleepwear that didn’t scream “pajamas party!”, founder Lois endeavoured to create a brand of elevated essential sleepwear that aligned with her own values of conscious consumption and environmental sustainability.
Having worked in fashion for over 10 years, Lois saw first-hand the excess supply of clothing that is created only to be discarded into landfills. The realization of this industry pain point became Lois' turning point. As someone who was part of facilitating the problem for a long time, she is now committed to crafting her own SoL-ution.