SoL - pronounced "soul" - is a new brand of sustainable loungewear and sleepwear that inspires you to discover the best version of yourself in body, mind and soul through what we call SelfWear™ – a new category of apparel that puts your comfort first. It is the embodiment of conscious living that is defined by three pillars: sleep well, be well, live well.
SoL is a call to action to reprioritize wellness and our personal self-sustainability – starting with good rest and great sleep. In a culture that increasingly emphasizes health and self-optimization, there is no better time than now to embrace a truly modern SelfWear brand.
SoL offers elevated loungewear and modern sleepwear that fill the void between lingerie-inspired labels, casual terry sets and traditional pajamas. We encourage you to embrace self-care with second-skin garments of the highest-quality natural fibers. Our goal is to draw you into your most comfortable oasis and soothe you to revival.