SoL the label was founded in 2020 by Lois Tien, with a mission to create high-quality, ultracomfortable sleepwear and loungewear that allows us to enjoy our downtime through a more
meaningful wardrobe – while minimising the toll on the planet’s resources.

The vision? To help satisfy the universal need for self-care through the concept of SelfWear™: stylish
homewear that allows us to live our best lives with comfort and confidence.

SoL – pronounced ‘soul’ – champions better sleep, the benefits of rest and conscious living.

The brand designs beautiful pieces for wearing at home and beyond that are modern and versatile,
while feeling like second skin. Comfortable, light-as-air pieces remind women to take a break from the
fast pace of today’s world, enjoy a moment of peaceful bliss and to prioritise their wellbeing. We are
advocates for sleep and self-care, because we believe a well-rested you is the best you.

We believe…

Downtime is underrated and homewear is undervalued.
Quality sleepwear contributes to great sleep.
What you put closest to your skin should feel like a second skin.
Dressing comfortably for yourself is as important as dressing to impress.
Minimising waste for the planet is crucial to our own sustainability.
Good rest is not a luxury – it is essential.
A well-rested you is the best you.